Personas

User Personas

Get to know your audience. Craft strategies that connect.

Each persona was developed in collaboration with product, marketing, and success teams so you can unlock tailored flows, personalized onboarding, and messaging that resonates at every stage of the funnel.

Hannah Morales
Liam Chen
Amara Patel

Explore personas

Pick a persona

Select a persona profile to see their motivations, journey, and recommended plays.

Hannah Morales avatar

Hannah Morales

Wellness Coach & Micro-Influencer

Mindful wellness creator prioritizing meaningful engagement over vanity metrics.

MindfulConsistentEmpathetic
Primary focusLoyalty
Liam Chen avatar

Liam Chen

SaaS Founder & Solo Builder

Hands-on founder optimizing every touchpoint for efficient product-led growth.

AnalyticalBuilderNo-nonsense
Primary focusConversion
Amara Patel avatar

Amara Patel

Social Media Lead at DTC Brand

Strategic marketer obsessed with experiments and measurable ROI across channels.

StrategicData-DrivenEnergetic
Primary focusTop-of-funnel