Hannah Morales
Mindful wellness creator prioritizing meaningful engagement over vanity metrics.
BIOGRAPHY
Hannah Morales is a wellness coach & micro-influencer who aims to grow her paid group program without losing the intimate community feel while struggling with platform analytics feel noisy and don't map to her funnel stages. Day to day, publishes 2 long-form youtube videos per month documenting client journeys.
MOTIVATIONS
- Grow her paid group program without losing the intimate community feel
- Surface which brand collaborations actually drive sign-ups for retreats
- Understand when followers are ready to invest in higher-ticket coaching
FAVOURITE PLATFORMS
PERSONALITY FOCUS
How this persona naturally shows up and engages with your product and audience.
GOALS & CHALLENGES
Goals
- Grow her paid group program without losing the intimate community feel
- Surface which brand collaborations actually drive sign-ups for retreats
- Understand when followers are ready to invest in higher-ticket coaching
Pain points
- Platform analytics feel noisy and don't map to her funnel stages
- Manual tracking of DMs, waitlist tags, and purchases eats into coaching time
- Hard to prove value to wellness brands that focus on reach over resonance
DIGITAL BEHAVIOUR
Publishes 2 long-form YouTube videos per month documenting client journeys
Hosts weekly Instagram Live breathwork sessions with 300+ average attendees
Schedules automated nurture emails after every download of her habit tracker
Replies to 90% of DMs within 24 hours to maintain trust