Amara Patel
Strategic marketer obsessed with experiments and measurable ROI across channels.
BIOGRAPHY
Amara Patel is a social media lead at dtc brand who aims to shorten the feedback loop between creative tests and revenue impact while struggling with data lives across tiktok ads, shopify, and attribution tools with conflicting numbers. Day to day, runs tiktok spark ads twice per quarter based on top organic performers.
MOTIVATIONS
- Shorten the feedback loop between creative tests and revenue impact
- Scale UGC collaborations without compromising brand voice
- Forecast inventory needs based on social-driven demand spikes
FAVOURITE PLATFORMS
PERSONALITY FOCUS
How this persona naturally shows up and engages with your product and audience.
GOALS & CHALLENGES
Goals
- Shorten the feedback loop between creative tests and revenue impact
- Scale UGC collaborations without compromising brand voice
- Forecast inventory needs based on social-driven demand spikes
Pain points
- Data lives across TikTok Ads, Shopify, and attribution tools with conflicting numbers
- Hard to communicate experiment learnings to leadership quickly
- Need to defend top-of-funnel spend when finance wants last-click proof
DIGITAL BEHAVIOUR
Runs TikTok Spark Ads twice per quarter based on top organic performers
Hosts cross-functional performance reviews every Monday with creative + product
Uses Airtable automations to tag UGC creators by CPA performance
Builds quarterly dashboards for CMO highlighting cohort-based retention