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Liam Chen
AnalyticalBuilderNo-nonsense

Liam Chen

29 y.oSaaS Founder & Solo Builder

Hands-on founder optimizing every touchpoint for efficient product-led growth.

“If I'm not learning from every campaign, I'm burning cash.”

BIOGRAPHY

Liam Chen is a saas founder & solo builder who aims to prioritize marketing channels that correlate with product activation while struggling with drowning in vanity metrics from multiple growth tools. Day to day, publishes detailed build-in-public threads on x every tuesday/thursday.

MOTIVATIONS

  • Prioritize marketing channels that correlate with product activation
  • Spot drop-off moments between trial and paid conversion
  • Identify micro-influencer partnerships that drive developer trust

FAVOURITE PLATFORMS

XProduct HuntRedditLoom

PERSONALITY FOCUS

How this persona naturally shows up and engages with your product and audience.

Threads26%
Product Updates24%
Webinars18%

GOALS & CHALLENGES

Goals

  • Prioritize marketing channels that correlate with product activation
  • Spot drop-off moments between trial and paid conversion
  • Identify micro-influencer partnerships that drive developer trust

Pain points

  • Drowning in vanity metrics from multiple growth tools
  • Manual attribution makes it tough to justify ad spend to himself and investors
  • Limited bandwidth to create content while shipping code

DIGITAL BEHAVIOUR

Publishes detailed build-in-public threads on X every Tuesday/Thursday

Runs automated onboarding experiments weekly using feature flags

Records short Loom updates for paid users highlighting roadmap changes

Aggregates product analytics, CRM, and support tickets into one Notion workspace